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Etsy Mastery Course
// WELCOME >> GETTING STARTED //
Welcome! (2:03)
💡Complete The Getting Started Questionnaire (0:45)
Join The Etsy Mastery Course Members Only Facebook Group (2:33)
Questions Feedback Thread (2:57)
*BONUS*
✏️Module 1 ✏️ Laying The Foundation of Your Etsy Business
The Right Mindset (7:13)
What is Etsy? (7:41)
What Types of Products Can I Sell on Etsy? (6:44)
How To Find A Profitable Niche (3:44)
Product Research - Validate Product Ideas, Trends, Research & More! (24:45)
Find what's trending or about to trend, if your product idea is evergreen or seasonal, and trending search queries. (20:05)
Using The Etsy Search Results For Market Research & Validate Product Ideas (37:43)
Using eRank To Do Market Research, Validate Product Ideas, and More! (36:16)
Offering Customization (10:26)
Link for Matching Products (5:44)
Identifying Your Target Audience (8:44)
Choosing Your Etsy Shop Name (4:51)
Building A Solid Brand (5:58)
An Overview of Shop Manager (21:05)
All About Your Stats (4:31)
Opening Up Your Etsy Shop (6:45)
Payment Account (4:43)
✏️ Module 2 ✏️ Building A Memorable Brand
Finding Your Brand Purpose (4:20)
Building Your External Branding Elements (5:31)
Why Do You Need To Have Your Own Domain Name (10:34)
Why You Need To Micro-Niche (7:31)
Successful Etsy Shops With Micro-Niches (7:47)
How To Get Clarity on Your Micro-Niche? (3:01)
✍ Write A Great Niche Statement to Propel Your Business (4:05)
Etsy Plus (5:40)
Branding Your Etsy Shop With A Banner (2:58)
Samples of Different Etsy Shop Banners (4:22)
The Most Important Branding Element (2:35)
Example of Different Types of Shop Icons (5:43)
How To Provide Excellent Customer Service (7:32)
✏️Module 3 ✏️ Etsy SEO, Etsy Algorithm Explained, & Photography Tips
Understanding The Essentials of SEO 🤔 (1:53)
How Etsy SEO Works? (13:26)
Etsy SEO Tips (8:53)
Brainstorm Ideas for Tags (4:32)
How To Find Profitable Keywords (30:41)
Optimizing Your Etsy Shop for Off-Page SEO (Google, Bing, and Beyond) (6:16)
How to Create Drool-Worthy Product Photos for Your Etsy Shop (6:09)
Photography Equipment (6:40)
✏️Module 4✏️ Marketing & Converting
How To Price Your Handmade Items (5:11)
How To Persuade Buyers To Buy (3:43)
How To Improve The Layout Of Your Store (5:56)
How to Respond to Negative Reviews (6:15)
Why You Need Email Marketing 📨 (3:15)
How To Create A Lead Magnet (Step-by-Step Tutorial) (11:43)
How To Create A Landing Page (Step-by-Step Tutorial) (9:03)
How To Create An Email Sequence (Step-by-Step Tutorial) (9:39)
✏️ Module 5 ✏️ Strategies To Scale Your Business
Strategies To Help You Scale Your Etsy Business To The Next Level (1:00)
Strategy #1 Focus On Customer Retention (3:06)
Strategy #2 Ask Prospective Buyers To Favorite Your Listing (3:02)
Strategy #3 Set Up A Sales Coupon For People Who Favorite Your Listings (6:37)
Strategy #4 Provide Excellent Customer Experience (3:43)
Strategy #5 What To Do If You Get A Lot of Favorites or Views But No Sales (9:02)
Strategy #6 Double Your Inventory & Amplify Your Reach (2:35)
Strategy #7 Create Coupon For Buy 2 Get 1 FREE Discount (3:55)
How To Create A Custom Order (2:50)
🎉 🎉 CONGRATS For Completing The Etsy Mastery Course! 🎉 (0:15)
// Etsy Tools //
Start A Printable Planner Business (6:05)
Bonus #1 | Printables Etsy Course
What Are Digital Products
The Best Graphic Design Software
What You Need To Know About Being Safe With Your Design
What Should You Know About Fonts
How To Find Amazing Graphics For Your Art Printables (18:09)
What Type of License Type Do You Need?
How To Tell If The Final File Is Different & Safe To Sell On Etsy
How To Choose The Right Graphic Designs For Your Brand (6:36)
How I Organize My Digital Assets (2:06)
How To Navigate And Find The Right File Format (5:28)
Image Aspect Ratios For Printing
How To Flattened A PDF File
Step by Step How To Make Art Printables 🖼 (5:15)
Design #2 - Home Art Decor Printable (7:06)
Design #3 - Nursery Art Decor Printable (5:28)
How To Add Your Fonts To Canva
How To Create Your Art Printable Mockups (7:25)
How To Create High Quality JPG & PNG Files (2:41)
Margins, Bleeds, and Crop Marks
How To Create A Zip File (1:11)
Bonus #2 | Different Types of Digital Products
How To Create Table Numbers (9:20)
How To Create Any Type of Sign (11:22)
How To Create Flat Cards (13:24)
How To Create Custom Signs (4:14)
How To Create Backdrop Banners (9:34)
How To Create Invitations (19:40)
How To Create A Funeral Sign (5:53)
How To Create SnapChat Filters (30:32)
How To Create Wine Labels (43:39)
How To Create Favor Tags (19:42)
How To Create Digital Invites 📱 (30:13)
How To Create Water Bottle Wrappers (13:43)
How To Create Business Stickers (4:07)
How To Create A Bookmark (3:42)
How To Create A Memory Card (5:36)
How To Create An Etsy Banner (5:08)
How To Create A Recipe Card (11:30)
How To Create Wedding Labels (4:59)
How To Create A Reserved Sign (4:42)
BONUS #3 | Using Pinterest for Your Etsy Business
Try Tailwind For A FREE Month!
//SETTING UP YOUR PINTEREST ACCOUNT & PROFILE//
What Is Pinterest? (1:21)
How Pinterest Works (1:32)
Setting Up Pinterest Business Account (1:57)
The Pinterest Profile That Wins Customers (5:22)
Profile Cover Image (1:43)
Logo vs Photo (4:23)
// UNDERSTANDING THE ESSENTIALS OF PINTEREST //
Overview of Pinterest (6:27)
Clean Up Your Pinterest Account (2:30)
Activate Rich Pins (7:48)
//IDENTIFYING YOUR TARGET AUDIENCE//
What Type of Content Should You Share (2:55)
Identify Your Target Audience (3:14)
//CREATING AND OPTIMIZING YOUR PINTEREST BOARDS WITH SEO//
How Pinterest Algorithm Works? (3:38)
Where To Apply for Your Keywords (16:11)
//BUILD YOUR BRAND WITH PINTEREST//
What To Post On Pinterest (8:49)
How To Create A Brand Style (5:19)
Define Your Niche (2:01)
//CREATE PERFECT PINTEREST IMAGES THAT DRIVES CLICKS//
Key Elements of A Pin (2:25)
Sizing Your Pins (4:09)
Branding Your Pins (9:16)
Name Your Image File (1:14)
Designing Your Pins (1:36)
How To Take A Standard Pin And Make It Into A Video Pin (9:33)
How To Create A Video Pin With A Call To Action (7:18)
//HOW TO USE GROUP BOARDS, TAILWIND TRIBES, JOIN THEM, AND GROW YOUR REACH//
What Are Group Boards (0:57)
Why Use Group Boards (0:37)
How Do You Know If Its A Group Board (1:00)
Which Group Boards To Join (2:14)
Amplify Your Reach With Tailwind Communtiy (7:48)
//OVERVIEW OF TAILWIND//
Why Use Tailwind (1:55)
Introduction To Tailwind (1:12)
Scheduling In Tailwind (1:33)
How Often Should You Pin (1:15)
Tailwind Analytics (5:11)
//HOW TO SCHEDULE AND AUTOMATE YOUR PINTEREST MARKETING STRATEGIES//
Adding Tailwind Chrome Extension (1:20)
How To Schedule Pins On Pinterest With Tailwind (12:00)
How I Share Content (4:18)
Doubling Your Content (2:59)
//HOW TO UNDERSTAND PINTEREST & GOOGLE ANALYTICS TO DRIVE RADICAL RESULTS//
Understanding Pinterest Analytics (24:11)
How To Use Google Analytics To Grow Your Business
Bonus #3 | 365 Instagram Story Prompts for Etsy Sellers
365 Instagram Story Prompts (5:30)
How To Share Instagram Story Prompts (13:56)
BONUS #4 | Facebook Fan Page
What Is a Facebook Business Page?
Benefits Of Having A Business Page On Facebook
How To Create A Facebook Business Page (0:44)
Updating Your Facebook Business Page Tabs
How To Edit Your Business About Section
How To Link Your Instagram Account To Your Fan Page
How To Block Words and Profanity On Your Facebook Fan Page
Add A CTA Button To Your Page
Facebook Insights (Why You Need To Use It)
How To Enable Reviews On Your Facebook Business Page
BONUS #5 | How To Start, Manage, and Grow A Facebook Group
8 Benefits of Starting A Facebook Group
Creating An Option Offer For Facebook
How To Create A Facebook Group (0:38)
Writing Great Rules for Your Facebook Group (0:56)
Creating Membership Questions 📋 (2:08)
Setting Up Moderation Alerts
Getting To Know Your Target Audience
About Me Section (0:30)
Using Pin Post To Increase Leads (1:41)
Custom Web Address (0:36)
How To Manage Your Facebook Group
🎉 Congratulations! 🎉
Bonus #6 | Using Instagram for Your Etsy Business
Choose Your Brand Colors
Stand Out Profile Picture
Searchable Profile Name
Perfect Bio
Must-Click Highlights
Profile Conversion Rate
Pillars for A Successful Video
Types of Content
Understanding The Algorithm
Increase Engagement
Visual Hooks
Target Audience
How To Do Content Research Using TikTok (7:01)
🎉 Congratulations! 🎉
PDF's
Bonus #7 | Introduction To Facebook & Instagram Ads
Start Here!
Sign-Up For Business Manager
How To Add A Page To Your Business Manager
How To Add An Ad Account To Your Business Manager
Payment Methods For FB & Instagram Ads
Why Most FB & Instagram Ads Fail
Understanding Your Marketing Objective
How Custom Audiences Work
Setting Up Custom Audiences
Ad Copy For Facebook
Best Practices for Ad Image
Strategy #1 How To Get FREE Page Likes (2:43)
Canva Tutorials!
How To Optimize Your Social Images (9:15)
Creating A MockUp Using Canva (2:41)
How To Add Shadows (8:43)
Photoshop Tutorials
How To Create Shadows For Your Printables (9:57)
How To Remove Background On Any File (2:08)
Layers Tips & Tricks (3:38)
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