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Etsy Mastery Course
// WELCOME >> GETTING STARTED //
Welcome! (2:03)
💡Complete The Getting Started Questionnaire (0:45)
Join The Etsy Mastery Course Members Only Facebook Group (2:33)
Questions Feedback Thread (2:57)
*BONUS*
✏️Module 1 ✏️ Laying The Foundation of Your Etsy Business
The Right Mindset (7:13)
What is Etsy? (7:41)
What Types of Products Can I Sell on Etsy? (6:44)
How To Find A Profitable Niche (3:44)
Product Research - Validate Product Ideas, Trends, Research & More! (24:45)
Find what's trending or about to trend, if your product idea is evergreen or seasonal, and trending search queries. (20:05)
Using The Etsy Search Results For Market Research & Validate Product Ideas (37:43)
Using eRank To Do Market Research, Validate Product Ideas, and More! (36:16)
Offering Customization (10:26)
Link for Matching Products (5:44)
Identifying Your Target Audience (8:44)
Choosing Your Etsy Shop Name (4:51)
Building A Solid Brand (5:58)
An Overview of Shop Manager (21:05)
All About Your Stats (4:31)
Opening Up Your Etsy Shop (6:45)
Payment Account (4:43)
✏️ Module 2 ✏️ Building A Memorable Brand
Finding Your Brand Purpose (4:20)
Building Your External Branding Elements (5:31)
Why Do You Need To Have Your Own Domain Name (10:34)
Why You Need To Micro-Niche (7:31)
Successful Etsy Shops With Micro-Niches (7:47)
How To Get Clarity on Your Micro-Niche? (3:01)
✍ Write A Great Niche Statement to Propel Your Business (4:05)
Etsy Plus (5:40)
Branding Your Etsy Shop With A Banner (2:58)
Samples of Different Etsy Shop Banners (4:22)
The Most Important Branding Element (2:35)
Example of Different Types of Shop Icons (5:43)
How To Provide Excellent Customer Service (7:32)
✏️Module 3 ✏️ Etsy SEO, Etsy Algorithm Explained, & Photography Tips
Understanding The Essentials of SEO 🤔 (1:53)
How Etsy SEO Works? (13:26)
Etsy SEO Tips (7:06)
Brainstorm Ideas for Tags (3:37)
How To Find Profitable Keywords (30:41)
How To Optimize Your Etsy Shop for SEO (8:17)
Why You Need Drool-Worthy Photos (8:21)
Photography Equipment (6:40)
✏️Module 4✏️ Marketing & Converting
How To Price Your Handmade Items (5:11)
How To Persuade Buyers To Buy (3:43)
How To Improve The Layout Of Your Store (5:56)
How to Respond to Negative Reviews (5:17)
Why You Need Email Marketing 📨 (7:53)
How To Create A Lead Magnet (Step-by-Step Tutorial) (11:43)
How To Create A Landing Page (Step-by-Step Tutorial) (9:03)
How To Create An Email Sequence (Step-by-Step Tutorial) (9:39)
✏️ Module 5 ✏️ Strategies To Scale Your Business
Strategies To Help You Scale Your Etsy Business To The Next Level (1:00)
Strategy #1 Focus On Customer Retention (3:06)
Strategy #2 Ask Prospective Buyers To Favorite Your Listing (3:02)
Strategy #3 Set Up A Sales Coupon For People Who Favorite Your Listings (6:37)
Strategy #4 Provide Excellent Customer Experience (3:43)
Strategy #5 What To Do If You Get A Lot of Favorites or Views But No Sales (9:02)
Strategy #6 Double Your Inventory & Amplify Your Reach (2:35)
Strategy #7 Create Coupon For Buy 2 Get 1 FREE Discount (3:55)
How To Create A Custom Order (2:50)
🎉 🎉 CONGRATS For Completing The Etsy Mastery Course! 🎉 (0:15)
// Etsy Tools //
Start A Printable Planner Business (6:05)
Integrate Your Etsy Shop To WordPress (9:28)
Etsy 360 Installation Tool (7:22)
The Perfect Accounting System (11:20)
Bonus #1 | Art Printables Etsy Course
What Are Digital Products (1:38)
The Best Graphic Design Software (1:33)
What You Need To Know About Being Safe With Your Design (2:19)
What Should You Know About Fonts (4:51)
How To Find Amazing Graphics For Your Art Printables (19:21)
What Type of License Type Do You Need? (5:40)
How To Tell If The Final File Is Different & Safe To Sell On Etsy (4:22)
How To Choose The Right Graphic Designs For Your Brand (7:22)
How I Organize My Digital Assets (2:06)
How To Navigate And Find The Right File Format (5:57)
Image Aspect Ratios For Printing (3:52)
How To Flattened A PDF File (3:14)
Step by Step How To Make Art Printables 🖼 (5:15)
Design #2 - Home Art Decor Printable (7:06)
Design #3 - Nursery Art Decor Printable (5:28)
How To Add Your Fonts To Canva (5:54)
How To Create Your Art Printable Mockups (9:28)
How To Create High Quality JPG & PNG Files (2:41)
Margins, Bleeds, and Crop Marks
How To Create A Zip File (1:11)
Bonus #2 | Different Types of Digital Products
How To Create Table Numbers (9:20)
How To Create Any Type of Sign (11:22)
How To Create Flat Cards (13:24)
How To Create Custom Signs (4:14)
How To Create Backdrop Banners (9:34)
How To Create Invitations (9:50)
How To Create A Funeral Sign (5:53)
How To Create SnapChat Filters (30:31)
How To Create Wine Labels (21:49)
How To Create Favor Tags (19:42)
How To Create Digital Invites 📱 (15:06)
How To Create Water Bottle Wrappers (13:43)
How To Create Business Stickers (4:07)
How To Create A Bookmark (3:42)
How To Create A Memory Card (5:36)
How To Create An Etsy Banner (5:08)
How To Create A Recipe Card (11:30)
How To Create Wedding Labels (4:59)
How To Create A Reserved Sign (4:42)
Bonus #3 | 365 Instagram Story Prompts for Etsy Sellers
365 Instagram Story Prompts (5:30)
How To Share Instagram Story Prompts (13:56)
BONUS #4 | How To Set Up Facebook Profile Into A Sales Funnel
How To Set Up FB The Right Way < -- Many Have It All Wrong (2:29)
Your Perfect Lead Magnet (13:27)
Write A Persuasive Call To Action (2:45)
Optimize Your Facebook Profile (12:26)
Landing Page (6:07)
Money Making Email Sequence 💰 (5:08)
Engage on Facebook (3:09)
🎉 Congratulations! 🎉
BONUS #5 | Facebook Fan Page
What Is A Fan Page On Facebook? 🤔 (0:43)
Benefits Of Having A Fan Page On Facebook (3:40)
How To Create A Fan Page (1:33)
Updating Your Facebook Business Page Tabs (3:11)
How To Link Your Instagram Account To Your Fan Page (2:59)
How To Block Words and Profanity On Your Facebook Fan Page (3:01)
Add A CTA Button To Your Page (2:52)
Facebook Insights (Why You Need To Use It) (3:27)
🎉 Congratulations! 🎉
BONUS #6 | How To Start, Manage, and Grow A Facebook Group for Your Etsy Business
8 Reasons Why You Need To Start A Facebook Group for Your Etsy Business (8:33)
Creating An Option Offer For Facebook (0:51)
How To Create A Facebook Group (3:25)
Writing Great Rules for Your Facebook Group (2:03)
Creating Membership Questions 📋 (4:54)
Setting Up Moderation Alerts (2:13)
Getting To Know Your Target Audience (4:17)
About Me Section (2:41)
Using Pin Post To Increase Leads (2:45)
How To Manage Your Facebook Group (2:11)
BONUS #7 | Using Pinterest for Your Etsy Business
Try Tailwind For A FREE Month!
//SETTING UP YOUR PINTEREST ACCOUNT & PROFILE//
What Is Pinterest? (1:21)
How Pinterest Works (1:32)
Setting Up Pinterest Business Account (1:57)
The Pinterest Profile That Wins Customers (5:22)
Profile Cover Image (1:43)
Logo vs Photo (4:23)
// UNDERSTANDING THE ESSENTIALS OF PINTEREST //
Overview of Pinterest (6:27)
Clean Up Your Pinterest Account (2:30)
Activate Rich Pins (7:48)
//IDENTIFYING YOUR TARGET AUDIENCE//
What Type of Content Should You Share (2:55)
Identify Your Target Audience (3:14)
//CREATING AND OPTIMIZING YOUR PINTEREST BOARDS WITH SEO//
How Pinterest Algorithm Works? (3:38)
Where To Apply for Your Keywords (16:11)
//BUILD YOUR BRAND WITH PINTEREST//
What To Post On Pinterest (8:49)
How To Create A Brand Style (5:19)
Define Your Niche (2:01)
//CREATE PERFECT PINTEREST IMAGES THAT DRIVES CLICKS//
Key Elements of A Pin (2:25)
Sizing Your Pins (4:09)
Branding Your Pins (9:16)
Name Your Image File (1:14)
Designing Your Pins (1:36)
How To Take A Standard Pin And Make It Into A Video Pin (9:33)
How To Create A Video Pin With A Call To Action (7:18)
//HOW TO USE GROUP BOARDS, TAILWIND TRIBES, JOIN THEM, AND GROW YOUR REACH//
What Are Group Boards (0:57)
Why Use Group Boards (0:37)
How Do You Know If Its A Group Board (1:00)
Which Group Boards To Join (2:14)
Amplify Your Reach With Tailwind Communtiy (7:48)
//OVERVIEW OF TAILWIND//
Why Use Tailwind (1:55)
Introduction To Tailwind (1:12)
Scheduling In Tailwind (1:33)
How Often Should You Pin (1:15)
Tailwind Analytics (5:11)
//HOW TO SCHEDULE AND AUTOMATE YOUR PINTEREST MARKETING STRATEGIES//
Adding Tailwind Chrome Extension (1:20)
How To Schedule Pins On Pinterest With Tailwind (12:00)
How I Share Content (4:18)
Doubling Your Content (2:59)
//HOW TO UNDERSTAND PINTEREST & GOOGLE ANALYTICS TO DRIVE RADICAL RESULTS//
Understanding Pinterest Analytics (24:11)
How To Use Google Analytics To Grow Your Business
Bonus #8 | Using Instagram for Your Etsy Business
Find The Right Niche (2:57)
Creating A Tribe That Will Help Your Business Succeed (0:48)
Magnetically Attract Your Ideal Customer (1:31)
What Type of Content To Post (4:58)
How Does The Algorithm Work (1:23)
Optimize Your Profile (0:39)
Bio Copy (2:03)
Profile Picture (1:42)
Username (1:14)
Choose Theme (6:39)
Make Your Instagram Public (1:33)
Set Up Instagram For Business (3:28)
Upload Images (4:32)
What Types Of Hashtags To Use (2:40)
What Size Of Hashtag To Use (2:25)
My Favorite Hashtag Tool (6:53)
Instagram Captions (3:41)
Understanding Instagram (3:42)
Post At The Right Time (1:06)
Different Tactics To Help You Grow Your Following (4:50)
Dimensions of Instagram (6:35)
Bonus #9 | Introduction To Facebook & Instagram Ads
Start Here! (1:34)
Sign-Up For Business Manager (0:42)
How To Add A Page To Your Business Manager (1:55)
How To Add An Ad Account To Your Business Manager (1:21)
Payment Methods For FB & Instagram Ads (1:22)
Why Most FB & Instagram Ads Fail (3:17)
How Custom Audiences Work (7:17)
Understanding Your Marketing Objective (7:18)
Put Your Email List To Work (8:56)
Create An Instagram Custom Audience (7:13)
Create A Custom Audience From Page Engagement (6:15)
How To Find Your Custom Audience (7:19)
How To Find Your Target Audience On Facebook (3:42)
How To Create An Ad Using Primary And Secondary Audiences (6:35)
Ad Copy For Facebook (7:08)
Best Practices for Ad Image (7:54)
Setting Up Your Ad (14:25)
Strategy #1 How To Get FREE Page Likes (2:43)
Canva Tutorials!
How To Optimize Your Social Images (9:15)
Creating A MockUp Using Canva (2:41)
How To Add Shadows (8:43)
Photoshop Tutorials
How To Create Shadows For Your Printables (9:57)
How To Remove Background On Any File (2:08)
Layers Tips & Tricks (3:38)
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Strategy #5 What To Do If You Get A Lot of Favorites or Views But No Sales
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